Taste and health affect consumer choices for milk and nondairy beverages. To learn more about what affects consumer decisions regarding fluid milk purchases, researchers used surveys, conjoint analysis, and means-end-chain analysis to uncover the underlying values among dairy milk and nondairy beverage consumers. The results of the study highlighted the most important factors for both milk and nondairy beverages, which were the same: they must be healthy and taste good. Source 6t.
Bonus: Got milk? Maybe not for long. Put down your oat milk latte - we've got news. As consumers increasingly turn to milk alternatives (Consumption of dairy milk fell about 41% from 1975 to 2018), major milk producers are at risk. The recent Chapter 11 bankruptcies of Dean Foods and Borden Dairy do not bode well for other big dairy brands who've had to grapple with the changing role of dairy milk in our mealtime routines. Source 7g.