How the 'good feeling' can influence the purchase of sustainable chocolate. More products carry ethical labels such as fair-trade or organic, which consumers view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists have investigated what factors influence consumers' purchasing intentions. Source 9k.
Businesses really just use this tactic to tempt those who are reluctant to buy stuff, even if it takes potential lies to do so. On top of that, even when something like chocolate is bought the chemicals it contains can make someone easily addicted and make excuses such as "Healthy perks" such as "Organic" in order to take more.