Decisions: Women vs Men

Decisions: Women vs Men

Compromise nearly guaranteed when a woman is involved in decision-making pairs

Compromise always occurs among two decision makers when a woman is involved (Female pairs or mixed gender pairs) because compromise is consistent with feminine norms. It hardly ever occurs when the decision makers are both men because extremism is a more masculine trait; men tend to push away from compromise options and choose extreme options in order to prove their masculinity in presence of other men, suggests a new study. The findings are pertinent to marketers, managers, and consumers. Ref. Source 6i.