Of course he is making more money. In his business any publicity is good for business. People that might not normally make a purchase will buy a calendar just to see what all the fuss is about. But I agree with Farseer, the new title is more offensive and borders on obscene. I cannot imagine any woman in good standing would even consider posing for such a publication. If these are all mothers what kind of message are they sending to their children?
Well in the case of the Sister Missionary Calendar this is mainly a "what if..." scenario. Granted those are good questions that are usually answered by those who recognize them from their mission / membership. Actually many a Member and a couple of GAs have been 'caught' this way by associating their image / writing to something commercial, and then someone recognizes it.
How did I miss this topic? I have to search through more of these pages because there are some cool hidden topics here. I haven't seen the Mormon "sexy" calendar but I bet its just a marketing ploy to get people more interested in it. There was a return missionary one too wasn't there?