I know that women will say that their partnet never listens to them and that they only hear what they want to hear but I do know some times people do have hearing loss. I am at 25% loss in one ear and 30% loss in the other. There are times I can not hear things and the ringing in my ears can cause me to miss on other things. It is not always selective or not listening. Sometimes there could be a real cause and getting their hearing checked could help others not getting upset if they do not hear you.
Brain training can improve our understanding of speech in noisy places. For many people with hearing challenges, trying to follow a conversation in a crowded restaurant or other noisy venue is a major struggle, even with hearing aids. Now researchers have some good news: time spent playing a specially designed, brain-training audiogame could help. Source 3u.