The web site milliondollar homepage was attacked after the 21 year old owner refused to pay protection ransom to an unknown hacker. His site was down for a total of 6 days in which time it is stated that the publicity from this attack has given his site a great boost in free advertisement. The story can be found here.
I find this very interesting considering the individual or individuals responsible not only did not gain anything from this but have ultimately have given this web site a boost in traffic after the media coverage concerning the down time.
I guess his plan seriously backfired! I think this is so funny, ransom turned serous publicity stunt. I would be saying thanks to the hacker for the free advertising. I had never even heard of the site before now, and I had to check out the article. That hacker must have been a young kid to have not realized that he was in a no win situation. There is no way he would have gotten the money, not without a huge stink being made.