For me its just another date with numbers that happen to be the same so some superstitious person will get a kick out of it.
I agree with Play on this. Last year November when they had 11/11/11 there was the same aura of mystery around it by folks looking for something unusual about the day. The other hyped date is the 23 Dec but that's another discussion.
I agree that most of it is just coincidental and superstitious, yeah even I will admit that, however not everything happens on a global scale. Some dates are only significant for an individual. The best way to explain it is the same kind of aura that comes with an anniversary or something like your birth date.