DROPPING 'BANK' FROM NAME LATEST IN BANKING'S MAKEOVER
When is a bank not a "bank"? When the financial services company that owns it leaves the b-word out of the name.
Ref. https://deseretnews.com/dn/view/1%2C1249%2C...60429%2C00.html
I see the reasoning behind dropping the name, but that just doesn't appeal to me. The term bank implies security and a safe place for my money and my business for a plethora of different services. My bank has made sure that we all know what they offer from insurance to home mortgages and money markets. I think that the dropping of bank will have a minimal impact on banking and financial institutions in general.