Oregon - Page 19 of 19

Die-hard Sports Fans Always View Ads Associated - Page 19 - Politics, Business, Civil, History - Posted: 5th Dec, 2013 - 6:50am

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Post Date: 14th Nov, 2013 - 6:50am / Post ID: #

Oregon - Page 19

Die-hard Sports Fans Always View Ads Associated With Rival Teams Negatively Study
Oregon Local News


A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks. Researchers at Oregon State University and California State University, San Marcos asked college students, who were a mix of average sports fans and "highly identified" fans, or super fans, to look at a ...
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Post Date: 5th Dec, 2013 - 6:50am / Post ID: #

Oregon

Die-hard Sports Fans Always View Ads Associated With Rival Teams Negatively Study
Oregon Local News


A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks. Researchers at Oregon State University and California State University, San Marcos asked college students, who were a mix of average sports fans and "highly identified" fans, or super fans, to look at a ...
Source


 
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