Die-hard Sports Fans Always View Ads Associated With Rival Teams Negatively Study
Oregon Local News
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks. Researchers at Oregon State University and California State University, San Marcos asked college students, who were a mix of average sports fans and "highly identified" fans, or super fans, to look at a ...
Source
Die-hard Sports Fans Always View Ads Associated With Rival Teams Negatively Study
Oregon Local News
A new study concludes that it doesn't matter how compelling an advertisement may be, most die-hard Oregon State Beavers fans will simply not purchase a product associated with the Oregon Ducks. Researchers at Oregon State University and California State University, San Marcos asked college students, who were a mix of average sports fans and "highly identified" fans, or super fans, to look at a ...
Source