I think they should be given to someone you know, by this I mean someone you know who is a bit difficult and might appreciate that better than a gift.
I personally like gift cards.
Anna
Have no problem giving them or receiving them. As we are on this Topic if anyone wants to send me one just let me know and I will send you my mailing address.
More holiday shoppers opt for gift cards
Now that the carols have been sung, the eggnog drunk and the tacky sweater from Mom unwrapped - let the real joys of Christmas ring in: "Tis the time for gift card redemption.
Ref. https://www.adn.com/news/alaska/story/246774.html