Vera Wang - Bridal Couture

Vera Wang - Bridal Couture

Vera Wang scraps $500 China try-on fee knockoffs still flourish

Vera Wang, the queen of bridal couture, is abolishing the nearly $500 fee she charged Chinese brides-to-be to try on a garment at her new Shanghai bridal boutique after the move, meant to deter counterfeiters, set off a global outcry. Local and global media had criticized the surcharge as being discriminatory because it was applied only in China, at the company's Shanghai store, which staged a "Soft opening" in January as the company's first bridal salon in the country, a vast potential market as the numbers of wealthy grow. ... Source: Fashion News Headlines - Yahoo! News