Wow. This video was intense. Sometimes commercials have to be this deep to be eye opening. If someone is using cocaine and is already noticing health problems caused by their addiction, this video might actually make them think about what they are doing. There was a time in my life when I used Cocaine on a regular basis. I regret ever trying the drug and I do what I can to warn others of the effects.
Being a little more wiser now I have to agree that even watching this will not deter many. It takes rock bottom for a drug user to wake up to the need for help - an intervention. Watching a video will not do that - they will first need to become the video.
Molecule in brain may drive cocaine addiction, scientists show
Increased levels of a molecule in the brain, called hypocretin, may contribute to cocaine addiction, a new study suggests. The research shows that blocking hypocretin may reduce compulsive drug-seeking behavior in rat models of cocaine addiction. Ref. Source 4w.
Novel anti-craving mechanism discovered to treat cocaine relapse. Cocaine continues to be one of the most commonly abused illicit drugs in the United States. Pre-clinical literature suggests that targeting glucagon-like peptide-1 receptors (GLP-1Rs) in the brain may represent a novel approach to treating cocaine use disorder. Specifically, GLP-1R agonists, which are FDA-approved for treating diabetes and obesity, have been shown to reduce voluntary drug taking and seeking in preclinical models of cocaine used disorder. Source 5j.