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Pizza For Pesos

Pizza for Pesos

Pizza Patron founder Antonio Swad has been quietly and successfully selling pizzas to Latino communities for more than 20 years. But in January, he launched a new initiative that caused an uproar. His stores would accept Mexican pesos for pizzas, do the conversion there and and give change back in dollars and cents. He called it Pizza for Pesos. The program was a financial success but it became political, and that's when Swad's troubles began. Advocates for immigration reform called the program un-American. Chris Bury went to Texas to see what the fuss was all about.
Ref. ABCNews Nightline

Pesos Pizza

Since when does a man's integrity come into question just because he is willing to accept pesos? I think it is a rather great marketing tactic actually. Leave the man alone and give me a slice of pizza please!