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KORDIA TESTS CELLPHONE TV
State-owned enterprise Kordia has carried out the first trial in New Zealand of DVB-H, an emerging technology that could bring mobile TV to the masses by delivering broadcast-quality television to mobile phones and handheld TVs at no cost to viewers.
Ref. https://www.stuff.co.nz/hlc/1,,93498~4026566a28~,00.html
I hope they get this to India soon... It is something I have been waiting for a long time. One of my cousins works in Korea. He said it's already present there and it's real fun since you don't have to carry any extra device plus you get to see news on the go..