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Restaurants cross lines as they struggle through recession
Never mind that KFC's (YUM) middle name is "fried," as in Kentucky Fried Chicken. Its biggest campaign of 2009 is to sell what it calls unfried (I.e. Grilled) chicken. Pizza Hut, whose first name is pizza, is pushing pasta like there's no tomorrow. Home delivered, no less. McDonald's, (MCD) the world's biggest fast-food chain, is in the midst of rolling out a line of designer coffees - even as Starbucks (SBUX) is peddling value meals. Ref. Source 4