Online ads: Big Brother or customer service?
US marketers and consumer advocates are preparing for battle over the rules governing online advertising tailored to individual browsing habits, often tracked and collected without notice or permission. Ref. Source 1
For $1000, anyone can purchase online ads to track your location and app use. New research finds that for a budget of roughly $1000, it is possible for someone to track your location and app use by purchasing and targeting mobile ads. The team hopes to raise industry awareness about the potential privacy threat. Source 7f.