Interactive TV ads
Cable operators such as Charter, as well as their satellite TV rivals, all are experimenting with such ads. Their goal: battle Internet media for ad dollars by merging a TV commercial's impact with former Web-only selling points such as interactive content, ad targeting based on consumers' personal data and precise effectiveness measurement based on how many people click on an ad for more information.
Ref. https://www.usatoday.com/money/advertising/..._N.htm?csp=tech
TV Ads Are About to Get Personal With New Targeting Tools:
Using data from cable set-top boxes that track TV viewing, credit cards and other sources, media companies including Comcast Corp.'s NBCUniversal, Time Warner Inc.'s Turner and Viacom Inc. Are trying to compete with Web giants like Google Inc. And Facebook Inc. And help marketers target their messages to the right audience. Ref. Source 4u