Economics study finds volume discounts don't increase profitability for video game
Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, A study by economists finds. The findings come from a field experiment of more than 14 million players of mobile games by King Digital Entertainment, maker of Candy Crush Saga. Ref. Source 5c.
Suprised that they didn't do the research on value of Massive Multiplayer Online Games.
Most of these companies use the Collectible Card Game/Trading Card Game business model (Common, Uncommon, Rare, Epic, Legendary) in some fashion in their product distribution.
If these companies would use the Fantasy Flight Games model of Living Card Games, the returns would be steady and consistent.
When the availability of an item is 1 to 1 million and then you lump that with items that aren't that valuable, players are less likely to be excited by a combination pack.