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How the brain decides between effort and reward
In a new study, researchers investigated what parts of the brain may be involved in deciding if something is worth the effort. The team found a relevant pattern of activity in three areas of the brain, the supplementary motor area (SMA), dorsal anterior cingulate cortex (DACC) and putamen. Ref. Source 2h.
The more scientists figure out the brain the more the media can use it to influence decisions. You cannot sell a product that no one is interested in. This can also be good for soldiers and employees… anyone that should be told to do something and you want them to give their all into it no matter how mundane or controversial.