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Setting Prices & Customer Emotions

How our emotions affect store prices

Stores should take shoppers' emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different pricing strategies, the study finds. Ref. Source 5e.

Emotions Customer and Prices Setting

Don't give them ideas, next thing they'll be recording customer faces when they look at a product to set prices.