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Are Virtual Assistants Intimidating?

'Will I look dumb?' Human-like virtual assistants can deter help-seeking. Virtual assistants have become increasingly sophisticated -- and more human-like -- since the days when Clippy asked if you needed help with your document. These assistants are intended to make programs and apps easier to use, but research suggests that human-like virtual assistants may actually deter some people from seeking help on tasks that are supposed to measure achievement. Source 6d.

Are Virtual Assistants Intimidating?

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