Borrego SUV
Kia's timing is off. It's hit the market with a traditional, truck-based SUV - available with Kia's first V-8 engine - just as Americans decided such fuel-thirsty SUVs are as appealing as poison ivy. Its marketing pitch also might be off. Kia - long the brand you bought for price - is promoting the new Borrego SUV as a luxury model.
Ref. Source 2
Borrego Suv (Hover)