If people are going to keep treating COVID-19 like the common cold then they are going to have to learn the hard way. It may come with symptoms to them or even the death of someone they know. This is not something to take lightly as the researcher pointed out you can have lifelong symptoms!
As with a lot of things, we are all not doing the bad thing. We, in Melbourne are in Stage 4 restrictions. And most people I know are still doing the right thing. Its unfortunate that the media only shows the people in the wrong.
I wouldn't blame the media. It takes just a few bad ones to infect a whole bunch of people. If the media isn't there these people will continue to do their thing without any care in the world about the potential it has to affect others.