Use of social media is taking place both online and offline. Social media has changed how people interact. However, social media use is neither static or specifically linked to certain platforms. Emerging technical capabilities, changes in lifestyle and time management as well as the increasing possibilities to engage in online and offline interaction simultaneously affect our use of social media. Source 6m.
That is understandable IF you allow it to affect you. A lot of ads are shown in social media and some people are affected by the subtle sway of ads so it is bound to happen.