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Brainwashing ourselves? I never looked at it that way but you may have something there. The networks are going to create and produce news and shows that keep the sheeple tuning in to them. IF their ratings fall they are going to get rid of the none producing shows and replace them with new shows until they get their rating back up. Yes I can see where the sheeple are controlling what they are brainwashing themselves with.
"Television is altering the meaning of "being informed" by creating a species of information that might properly be called disinformation... Disinformation does not mean false information. It means misleading information - misplaced, irrelevant, fragmented or superficial information - information that creates the illusion of knowing something, but which in fact leads one away from knowing."
-- Neil Postman, ICH
The Media in America: Selling Views, Calling it News
By Prof. John Kozy
America's journalists are not "newshounds." They are nothing more than salesclerks, hocking the products their employers want to sell. The pretty faces that now function as most television news anchors are no different than the pretty models used to sell other products. Ref. Source 1