Mormon History Association
"Visitors to Brigham Young's Salt Lake City satirized Utah's 'peculiar people' as frontier blackguards and homely polygamous wives," observed Rugh, a professor of history at BYU. In 1947, Utah observed its centennial by emphasizing pioneer history, Rugh said. But with the advent of "industrial tourism" in the post-World War II period, "Utah officials attempted to brand the state like any product," she noted. Ref. Source 2