Iphone vs. Blackberry
Cupertino-based Apple unveiled new software Thursday that reflects its intensifying effort to court business customers and placate third-party developers who want to build iPhone applications but have been locked out. A beta version of the software went out Thursday; the full version will be available in June. With the announcement, Apple is foraying beyond the consumer cell phone market while simultaneously supporting innovations for the phone that could spur sales. But not all developers will be happy with Apple's approach, since the company will retain tight control over what programs go on the iPhone.
Ref. https://abcnews.go.com/Technology/GadgetGui...tory?id=4401262
Apple ahead in mobile loyalty
Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. Ref. Source 3