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Strong yen hits Japanese carmakers

Strong yen hits Japanese carmakers
Local Japanese News In English

The slogans at Toyota's stand at the Tokyo motor show are clearly designed to pump up the mood, the way an officer might before leading troops into battle, or the way a football coach does before an important match. "Reborn", declares one, with another crying: "Fun to drive again". But the marketing teams' sterling efforts have amounted to little, as Japan's carmakers seem to be overwhelmed by a power greater than their own - namely the strength of the country's currency, which makes the cars they make here incredibly expensive abroad. The yen has risen 8% during the last year, and is currently trading at around 78 to the US dollar. Carmakers here say 100 yen to the dollar would be an acceptable level that would enable manufacturers to compete internationally. (BBC)
Source: News On Japan

Strong yen hits Japanese carmakers

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