Video - Britney Spears, Beyonce, Pink - We Will Rock You
In Trinidad we show two shows in one viewing so this allows the Cinema owners to show ads both before and in between movies (yes, like TV), anyway, I saw a lengthy ad with Britney, Beyonce and Pink taking a major part as warriors and Enrique Iglesias a lesser part as Emperor of Rome. Have you seen it? What a waste in my opinion, and I am sure they (Pepsi) paid major bucks for it. To see some images:
https://www.gobritney.com/album1796/
It is one of the longest and dumbest ads I have ever seen. I know what they tried to do and I'm sure it worked with certain kind of people(young teenagers) but how to put it? watching the ad, did not make me in the least to go and rush to th supermarket and get a Pepsi....
Looks like this was a UK campaign because I have not seen it here in the US. I do agree that it seems to be a waste of an ad budget.
I believe the focus was international, and they are not going to show it in the USA, but I am not sure why... maybe they would reject it as I did *shrug* By the way, the role of Enrique falling into the middle of the ground after being stomped by the lyrics of the 3 women singing 'We will Rock You' from Queen was ridiculous, I am surprised he even took that role.