SNEAKERS RUN INTO THE HEARTS AND MINDS OF THEIR FANS
The perfect sneaker marries function and style, is culturally relevant but not trendy. One such shoe is the Nike Presto, according to Chris Law, co-author of "Sneakers: The Complete Collectors' Guide" (Thames & Hudson), and Adidas did a good job with its Climacool shoe, too.
Ref. https://deseretnews.com/dn/view/1%2C1249%2C...47246%2C00.html
I have worn NIKE shoes for years. I am not going to defend the price of the shoes nor the durability simply because I tear them up just as fast as I could if they were a 10$ pair but they seem to fit the arch of my foot so much better and seem to be and stay so much more comfortable than many other shoes that I have worn.